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We are a marketing, distribution and partner company for fine lifestyle and functional furniture & furnishings for homes, home theatres, club, hotels, hospitals, and other commercial establishments.

NuBrand operates retail stores under the retail brand COUCHURE®. At COUCHURE®, we propagate the enhancement of personal seating space by adopting the finest personal seating products that include couches, recliner, recliner sofa, chaise lounge, easy chairs, benches and related products. Your overall comfort within your personal seating space can also be further enhanced by adding personal audio-video devices, personal area rugs, throws, tables and accessories specially selected to match your lifestyle
in the digital and wireless

NuBrand also supplies bedding/sleep products and specialty peripherals to both the homes and commercial establishments.

Based in Singapore, NuBrand is slated to expand its footprint in Asia and beyond. NuBrand is currently the sole distributor for the following brands:

Stressless® (Norway)
Varier (Norway)
Interprofil (Germany)
Bruhl (Germany)